Looking for the cheapest way to get your trade business online? You've got options ranging from completely free to several hundred pounds. But cheap doesn't always mean good value. Let's break down what you actually get at each price point.
Free options (£0)
Google Business Profile. Technically not a website, but it's free and essential. It puts you on Google Maps and shows your business when people search locally. Every tradesman should set this up regardless of whether they have a website. But it's not a substitute for one — you can't showcase your services, share detailed information, or capture leads through a form.
Facebook Business Page. Also free. Good for social proof and reviews, but Facebook pages rank poorly on Google. When someone searches "plumber in Bournemouth," your Facebook page almost never appears. It's a supplement, not a replacement.
Free Wix or Weebly site. You can build a basic website for free on Wix or Weebly. The catch: your URL will be something like yourname.wixsite.com/plumber. That looks unprofessional and customers won't trust it. You also get limited pages, Wix branding on your site, and no proper SEO tools. Free sites almost never rank on Google.
Verdict: Free options are better than nothing, but they won't help you rank on Google or look professional.
Budget options (£10 to £30 per month)
Wix or Squarespace paid plans. Starting from about £13 per month, you get your own domain, no platform branding, and more design options. But you still have to build everything yourself — choose a template, write all the content, create each page, and figure out SEO.
For tradesmen, the problem is the same: you'll spend hours building a 3 to 5 page website that doesn't have individual service pages or location targeting. That's not enough to rank locally on Google.
Verdict: Better than free, but you're paying with your time. If your day rate is £200 and you spend two days building a site, that's £400 in lost earnings.
Mid-range options (£49 per month)
MyTradeSite. Built specifically for UK tradesmen. You answer a few questions about your trade, services, and areas, and a complete multi-page website is generated in under 60 seconds. 20 or more pages with individual service pages, location pages, quote forms, gallery, and about page. All content written by AI and optimised for local SEO.
But it's not just a website. The £49 includes a full business dashboard: lead pipeline, job calendar, quote builder with labour and materials breakdown, branded invoice generator, monthly profit and loss tracking, receipt management, Google Business setup guide, review generator, QR codes, directory submission assistant, and a referral programme.
Verdict: More expensive than DIY Wix, but you get 20 or more SEO pages instead of 3, AI-written content, and a complete business management system. One extra job per year pays for the entire subscription.
Premium options (£1,000 or more upfront)
Hiring a web designer. A custom-built website from a professional designer costs £1,000 to £2,500 upfront plus £100 to £300 per year for hosting and maintenance. You get a unique design but usually only 3 to 5 pages unless you pay extra. Changes cost £50 to £100 per hour.
Verdict: Good for established businesses with budget and specific needs. Overkill for most sole traders.
The value equation
The cheapest option isn't always the best value. Here's the real question: which option is most likely to get you an extra job?
A free Wix site with a generic URL probably won't rank on Google. A £13 per month Squarespace site with 3 pages might get you found for your business name but not for "plumber in Bournemouth." A £49 per month MyTradeSite with 20 or more targeted pages has a genuine shot at ranking for dozens of local searches.
If your average job is worth £500, and your website brings in just one extra job per year, the £49 per month subscription has paid for itself twice over.
Our recommendation
1. Set up Google Business Profile (free, do this today) 2. Get a proper trade website with SEO pages (MyTradeSite, £49 per month) 3. Ask happy customers for Google reviews (free, boosts your ranking)
That combination covers 90% of what you need to get found online.
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